In May 2009, DADA launched itison, a sophisticated service giving 35,000+ Glasgow members invitations to events that exactly match their interests, learning over a period of time, their likes and dislikes.

By using itison, event hosts can target audiences for events, providing a guestlist for each offering and honest feedback following afterwards.

itison guarantees that new audiences can be targeted and increased exposure for the host. DADA handled the sites creation from initial scoping, through to build and usability testing. The servers, email and payment infrastructure is maintained by our in-house developer team. The site is currently in beta, preparing for a national rollout.