Client:River Clyde Homes
Project:River Clyde Homes
Summary:
Scotland's newest and third largest social housing landlord aimed to challenge expectations and open the communication channels with the local community when it appointed DADA in September 2008.
A year later through the delivery of 'Up Close', an integrated campaign devised by DADA , River Clyde Homes has established a strong reputation for community engagement and being one of the most forward-thinking organisations of its kind.
Over 20 per cent of the local population flocked to RCH's Up Close community exhibition and the relationship built with local paper, The Greenock Telegraph, was a key driver. The media campaign drew upon evocative artwork and the continued positive benefit of a media partnership, in combination with the selection of RCH residents as Real Community Heroes engaged the community, workforce and local media to ensure the housing landlord was making the headlines for all the right reasons.