Client:Hilton - retained throughout all hotels
Project:Relaunch of a Hilton bar within Glasgow's bohemian west end. Scotland's first piece of "naked art" culminating in displaying the art within the bar.
Summary:
Hilton appointed DADA to deliver the PR for Hilton Glasgow back in 2005; a year and some great coverage later DADA was taken on to work across all Hilton hotels in Scotland.
The now famous "Naked at Bobar" shot launched Hilton into the media spotlight and campaigns such as Junior Chef, a bid to break the record for the world's biggest pancake stack and the world's fastest Burn's supper has resulted in world-wide coverage for the hotels.