Client:BrewDog
Project:PR Agency
Summary:
DADA has been the retained PR agency for Scottish brewing sensation BrewDog since October 2008 and it's been a lively year with James Watt and Martin Dickie, the energetic and daring entrepreneurs who founded BrewDog in 2007.
From pressing the buttons of the Portman Group with Speedball to announcing major new business wins in Sweden to launching one of the most controversial beers ever to come out of a UK brewery with the 18.2% Tokyo* there's never a dull moment with BrewDog and we wouldn't have it any other way.
Through a carefully handled marketing strategy, BrewDog has dominated the media over the past year with coverage in every major news outlet including Sky News, BBC Radio Four, The Independent, The Scottish Sun and STV just to name a few.
And the results speak for themselves - Tokyo* sold out in just two days.