In the autumn of 2010, the National Trust for Scotland unveiled the Robert Burns Birthplace Museum in Alloway - a £21m, 1600sq m state of the art museum dedicated to the life and works of the Scottish Bard.

As the retained marketing agency for the two year campaign, our objective was to bring Burns back to the forefront of the national consciousness while helping to raise funds for the museum.

In addition to strategic media partnerships with News International and the Ayrshire Post, we seeded out national news stories on an on-going basis from unusual finds at the museum to major celebrities endorsing the project resulting in extensive coverage both at home and overseas.

With our trademark flair, we brought Burns to new audiences with a range of creative initiatives including a hip-hop reinterpretation of Address to the Haggis and a unique online fundraiser hooked around a never before seen portrait of Burns created by renowned Scottish artist Peter Howson.