In the autumn of 2010, the National Trust for Scotland will unveil its most ambitious project to date: the Robert Burns Birthplace Museum in Alloway - a £21m, 1600sq m state of the art museum dedicated to the life and works of the Scottish Bard.

As the retained marketing agency for what will become Scotland’s premier museum, DADA are proud to be a key part of the National Trust for Scotland’s vision for Burns. We were brought on board to create an innovative & exciting approach to fundraising, and to bring Burns back to the forefront of the national consciousness.

In addition to strategic media partnerships with News International and the Ayrshire Post, we seeded national news stories - from unusual finds at the museum to major celebrities endorsing the project. With our trademark flair, we also brought Burns to new audiences with a hip-hop reinterpretation of Address to the Haggis – ensuring Rabbie was a hot topic on the news agenda in the lead up to the opening of the museum.

DADA also orchestrated a campaign in association With renowned Scottish artist Peter Howson, who has created a never before seen portrait of Burns to help raise funds for the new Robert Burns Birthplace Museum. Estimated to be worth £50,000, we put our thinkings hats on to come up with a fun and creative approach that would encourage people to donate. The result is www.howsonburns.com where the painting has been completely covered in pixels which are available for £10 that will go towards the new museum. As each pixel is purchased, a little piece of the painting is revealed. And when all of the pixels have been sold, and the piece has been revealed in its entirety for the first time, one person will win the painting… possibly the best £10 investment ever!