Setting Glasgow’s restaurant scene alight was the priority for DADA when handling the launch activity for fiery restaurant chain Sapporo Teppanyaki’s first outlet in Scotland.

DADA was appointed to create a bespoke launch campaign and came up with an exciting event concept combined with an intensive PR and social media campaign to put fire in the bellies of Glasgow diners.

Over 400 guests attended the hugely successful launch event with a mix of media representatives, journalists, corporate targets and consumers accepting DADA’s invitation of a night to remember. Diners were greeted by fearless flame throwers, authentic taiko drummers and grinning geishas before entering the doors of the hottest joint to hit the streets of the Merchant City.

The red carpet experience continued inside with dedicated chefs demonstrating their prowess as Glaswegian guests discovered the glory of yakitori.