WHAT WE DID
Rock 'N' Roll Marathon
The Rock 'N' Roll Half Marathon Series
In summer 2011 DADA announced that US running craze, the Rock 'n' Roll Half Marathon Series, was on its way to Edinburgh in 2012. A dynamic event-led PR strategy was devised and delivered in two weeks… with our client based in San Francisco… nine hours behind us.
Our PR launch strategy achieved blanket coverage across local, national and broadcast media outlets while the launch event put organisers, The Competitor Group, in front of key city politicians, marketing and tourism bodies allowing them to establish vital relationships.
We've since been retained to manage the six month PR campaign in the build-up to the race and we've already got a host of tricks up our sleeves to make sure the Rock 'n' Roll Edinburgh Half Marathon is the most talked about event in the racing calendar.
And yes, we'll see you at the start line… we're keeping our costumes a surprise.
SERVICES PROVIDED
- PR Campaign
- Event Management
WHAT CAN WE DO FOR YOU?
Get in touch to find out what DADA can do for your business.
