When Scottish jeweller Ortak asked us to launch its new Poppies collection in aid of the Scottish Poppy Appeal, we jumped to atten-shun!

Months of meticulous planning culminated with a media call featuring model and actress Nieve Jennings and cheeky chappies Fusilier Ronnie Cameron and Sergeant Daniel Lafferty from the Royal Regiment of Scotland.

The story generated extensive coverage in the media ranging from The Scottish Sun to STV and everywhere in between. And the proof in the pudding that PR really does work - the first batch of the collection sold out within a week.