WHAT WE DID
We’ve worked with a wide range of clients over the years but when it comes to causing trouble, no one did it better than BrewDog… and we had a great time helping them along the way.
Over the years we launched a host of controversial beers for the rebellious brand including the 18.2% Tokyo*, the 1.1% Nanny State and perhaps the funniest named beer ever - the 31% Tactical Nuclear Penguin which had 2 million hits on the BBC website on the day we launched it, making it the most read story in the world.
BrewDog’s profile soared positioning outspoken founders James Watt and Martin Dickie as pioneers of the UK’s up and coming craft brewing scene while ruffling feathers and generating extensive media coverage along the way in every media outlet from ITN and the Herald to the Huffington Post and Playboy.
Controversial? Perhaps. Successful? No doubt.
- Event Launch
- PR Campaign
- Media Coverage
WHAT CAN WE DO FOR YOU?
Get in touch to find out what DADA can do for your business.