At DADA, we love a bit of naked. Naked bars, naked football stadiums, naked ceilidhs. So when a company that specialises in intimate waxing called nkd waxing came along and asked us to help launch their brand new salon and first venture into Scotland, we couldn't wait to get our kecks off.
From Brazilians to boyzilians, Speedos to back, sack and crack, the new salon located in House of Fraser promises to smooth and remove every last follicle from your flower* without pain or fear of embarrassment.
We enlisted the help of former Mr Scotland and full time tree surgeon, Gavin MacDonald, to encourage the ladies and gents of Glasgow to get their gardens in order for summer. Stencilled up with a nkd logo, Gavin took to the streets of Buchanan Street and armed with his trust steed (a massive hedge trimmer) he worked the women of Glasgow into a frenzy on their lunch hour.
As the girls at nkd like to say, "Isn’t it time you got nkd?". Ladies, we couldn't agree more.
*fru fru, lady garden, meat and two veg - other connotations are available